Live stream and E-commerce, Ways of Breakthrough for Foreign Trade Under Epidemic

 From June 12th to 16th, China International Textile Machinery Exhibition 2020 (ITMA ASIA+CITME 2020) was held at National Convention and Exhibition Center in Shanghai. Affected by the COVID-19 epidemic, many foreign customers and manufacturers were unable to attend the exhibition. Dealing with the difficulties brought by the epidemic on international trade, Hi Tech Heavy Industry Co., Ltd. actively changed its exhibition and marketing ideas, and gave full play to the role of e-commerce. Through online exhibitions and live stream promotion, it has explored a way to break the plight of foreign trade under the epidemic via live stream and e-commerce.

  At the beginning of April, Hi Tech Heavy Industry together with CHINA TEXMATECH CO.,LTD. (CTMTC) started discussing how to break the predicament of international trade caused by the epidemic, and explore how to compromise for the impact of epidemic with the help of multimedia tools and platforms, foreign market agency channels and customer base. During the exhibition, Hi Tech Heavy Industry cooperated with CTMTC to mutually bring the concentrated display and promotion of Hi Tech Heavy Industry products for foreign agents and customers, and it has achieved good results.

  At the same time, Hi Tech Heavy Industry launched live streaming of online exhibition and product promotion through its own channels. After serious preparation and organization, from June 12th to June 15th, the Hi Tech Heavy Industry team gave special explanations on the exhibition situation and exhibited products, including weaving equipment, chemical fiber equipment, and nonwoven equipment consecutively. Meanwhile, product experts were invited to attended to answer questions for customers and agents. With the brand influence established by years of cultivating in overseas markets, as well as the global agency and advanced multimedia conference system, Hi Tech Heavy Industry organized a three-party video conference consisted of the exhibition site, the company headquarter and foreign customers/agents, which achieved multiple interactive promotion effect. The online exhibition has attracted the participation of market agents from Turkey, Middle East, Indian, Pakistan, Russian and the former Soviet Union, Americas, and international customers. At the same time, Hi Tech Heavy Industry updated the exhibition news daily through social networks and e-commerce platforms.

 
The online exhibition and explanation reflects the strong technical and talents strength of Hi Tech Heavy Industry, a state-owned key company with a history of more than 70 years, and also shows the characteristic of a modern enterprise which it’s keeping pace with the times. It’s bold attempts and active explorations of the e-commerce marketing under the epidemic.